Email Marketing – The Big Three
When looking for email marketing, GetResponse vs iContact vs ConstantContact are the commonly searched terms. The big three out perform all other email marketing services and continue improving in 2013. These services are very close when it comes to features, but the price is what separates the best from the not so best.
All three providers have several plans that will fit any sized business.
GetResponse vs iContact vs ConstantContact – Which Is The Top Email Marketing Service?
First Place: GetResponse – Has a better overall price, starting at $15 per month for 1,000 subscribers. You are eligible for a 18% discount if you prepay for the entire year. Better features including autoresponders 2.0. GetResponse has over 500 email templates.
Need a complete review? Visit GetResponse Review.
Runner-Up: iContact – The second best price, starting at $10 per month for 250 subscribers. If you want 1,000 subscribers, you will end up paying $19 per month, compared to $15 with GetResponse. You are eligible for a 15% discount if you prepay for the entire year. They also have hundreds of free templates to use when creating newsletters.
Need a complete review? Visit iContact Review.
Third Place: Constant Contact – A bit more expensive than the other two. Plans start at $15 per month for 500 subscribers. For 1,000 subscribers, you end up paying $30 per month. You are eligible for a 15% discount if you prepay for the entire year or 10% for a 6 month prepay. There are hundreds of free email templates to choose from.
Need a complete review? Visit Constant Contact Review.
Plans and Pricing Comparison [Winner: GetResponse]
Price should not be a reason you overlook one of these email marketing services. However, if the services are similar when it comes to features, why not go with the cheaper one? If lower pricing means you are sacrificing features, than go with the one that has the features your business needs. Here is a list of plans for each of the three email marketing services:
GetResponse Plans [all plans start you off with a 30-day no risk free trail]
- $15 per month entitles you to 1,000 subscribers
- $25 per month entitles you to 2,500 subscribers
- $45 per month entitles you to 5,000 subscribers
- $65 per month entitles you to 10,000 subscribers
- $145 per month entitles you to 25,000 subscribers
- $250 per month entitles you to 50,000 subscribers
- $450 per month entitles you to 100,000 subscribers
- Contact them for bigger plans
- Save 18% if you prepay for the entire year
iContact Plans [all plans start you off with a 30-day no risk free trail]
- $10 per month for 250 subscribers
- $14 per month for 500 subscribers
- $19 per month for 1,000 subscribers
- $29 per month for 2,500 subscribers
- $47 per month for 5,000 subscribers
- $74 per month for 10,000 subscribers
- $74 per month for 10,000 subscribers
- Contact them for bigger plans
- All annual plans have a 15% discount
ConstantContact Plans [all plans start you off with a 60-day no risk free trail]
- $15 per month for 500 subscribers
- $30 per month for 2,500 subscribers
- $50 per month for 5,000 subscribers
- $75 per month for 10,000 subscribers
- $150 per month for 25,000 subscribers
- Contact them for bigger plans
- All annual plans have a 15% discount, six-month prepays have a 10% discount
GetResponse wins this category due to the fact that it is much cheaper in price than the other two. However, if you are looking for a email marketing service for under 250 subscribers, than iContact will be the cheaper choice.
Additional Features [Winner: All Three]
All three services have the necessary features that will get the job done. However, GetResponse has autoresponders 2.0. These email marketing services are able to integrate with different popular applications, so you might want to look at that too. The good thing about all of these email marketing services is that you have a huge selection of templates that you can edit or simply design your own.
GetResponse Feature Categories (click to enlarge)
Email Tracking and Reporting Tools [Winner: GetResponse]
If you are looking for basic tracking and reporting tools for your newsletters or emails, than any service will do that for you. The more advanced and high-depth tools are provided by GetResponse. With GetResponse, you have the ability to track which messages perform the best, how many you convert to your website, and you can even track the stats generated from social networking sites like Facebook and Twitter.
Help and Support [Winner: All Three]
Email marketing services require minimal customer service due to the nature of the service. However, if you experience technical issue of some sort, you want to know that customer service exists. GetResponse, iContact, and ConstantContact have top notch help and support teams that will assist you in the rare occasion that you end up needing help. Each software is just too basic and self-explanatory to need help. All three have a wide range of guides and documentation to get you started.
Overview of the Pros and Cons [Winner: GetResponse and iContact]
✓Best overall price
✓Features
✓Autoresponders 2.0
✓Tracking and reporting
✓Spam checker
✓Templates
✓Customer service
✓Best for under 250 subscribers
✓Features
✓Spam checker
✓Templates
✓Customer Service
✗Pricey
✓Features
✓Spam checker
✓Templates
✓Customer Service
✗Pricey
✗Limited amount of plans
Conclusion
GetResponse vs iContact vs ConstantContact will continue to be one of the most debated topics in terms of email marketing. However, facts are here and they prove that GetResponse is the best service for email marketing. It has the lowest price in the industry. I do not know about you, but if there’s a service that has the same features (if not better), and its cheaper, I am going with the cheaper one.
If you are are looking for a email marketing service and have under 250 subscribers, I would recommend that you give iContact a look.